Reading Australia

Digital design, web production and marketing for Reading Australia, a website providing free English teaching resources on Australian literature.

Client

My Role

Digital Producer

Additional Information

A philanthropic initiative designed to provide easier access for teacher to classic Australian books, enriched with lesson plans, activities and relevant content. Key works and responsibilities:
    • Branding and style guide
    • Promotional products (brochures, bookmarks, pens and USBs)
    • Hero banners and social media graphics
    • Email marketing campaigns
    • Content management
    • User behaviour tracking and traffic analysis (Google Analytics and Tag Manager)
Major achievements:
  • >15 000 users per month
  • >10 000 email subscribers
  • Maintained user engagement throughout growth

Graphic Design

For print and web applications.